618-384-8999

 
Kathy A. Sale
WordPress Marketing Specialist
618-384-8999
Carmi, Illinois / Remote Work
WordPress CMS

Please view my Portfolio on homepage. All websites were created with WordPress CMS and different plugins according to need.

Adobe Photoshop

Please view my work in Graphics Portfolio page

Affinity Suite

Please view my work in Graphics Portfolio page

Canva

Skilled using Canva.com online graphic design tool

InDesign Software

Created two publications for the New Harmony Inn Resort with InDesign and Photoshop

Wedding Magazine/Booklet

Meeting & Groups Corporate Booklet

Office 365

Skilled in Office 365 Suite

Social Media Marketing

Create posts for hotel and restaurant to bring awareness about services and events

Marketing Solutions

Incorporate SEO in website content for organic and/or paid advertising to drive leads and generate more sales. Websites that convert, strategies that perform!

Google Ads

Currently maintain the New Harmony Inn Resort Google Ads account

Graphic Design

Please view my work in the Graphics Portfolio

HTML, Javascript, PHP/MySQL, and CSS

Proficient in HTML, CSS, JavaScript and responsive design frameworks. Strong track record of delivering high-quality websites, optimizing user experiences, and collaborating effectively with cross-functional teams to meet project goals.

Server Side Management: WHM & cPanel

Experienced in WHM and cPanel to create the following:

Create/edit Email accounts; Install SSL’s; Create/edit Zone Records; Create/edit databases; Setup email accounts; Upload folders/files to server; Edit Domain Name Servers (DNS); Cloudflare account set-up.

INTRODUCTION

Professional, transparent, dedicated individual with critical thinking and good listening skills. Experienced in remote employment in WordPress design, Marketing (digital and print), and SEO. Seeking an exciting opportunity as a WordPress Design/Marketing Specialist position where I can utilize my diverse skill set to achieve impactful results for your business.


Current Positions/Experience
Marketing Specialist - Contract/1099
Red Geranium Enterprises dba New Harmony Inn Resort09/2019 to Present (part-time)
  • Created and maintain company website
  • Create digital and print marketing materials
  • Create and deliver email campaigns to promote company events and specials
  • Manage company social media accounts
  • Performed other work ask of me within my skillset


Marketing Specialist - Contract/1099
Thrive Marketing Strategies Agency07/2020 to Present (on call)
  • Create pixel perfect websites to match provided mock-up from agency
  • Collaborate with agency to create websites to match clients' brand
  • Developed a positive relationship with agency to increase satisfaction and retention of clients
  • Ongoing maintenance support for agency's clients' websites with hosting, WHM/cPanel, install SSL, edit Zone Records, and create email accounts. Also provide my expertise for any issues that may arise with a website or email accounts.


Past Employers/Experience
Marketing Coordinator - on site
Pacific Press Technologies11/2018 to 04/2020 (full time)
  • Created and maintained company marketing material in the sheet metal fabrication industry
  • Utilized appropriate materials to increase brand awareness and drive sales
  • Offered a wide variety of materials ranging from brochures to web design, including trade show graphics


Front Desk Receptionist/Administrative Assistant/Marketing Coordinator
New Harmony Inn Resort - on site09/2005 to 10/2018 (full time)

Held three major job titles while employed with company

  • Checked guests in and out at the hotel
  • Reservations by phone, company website and retrieved from Expedia/Booking.com
  • Up-sale guests reservation by upgrading room type and/or amenities
  • Experience in NiteVision PMS, RoomKey PMS and Guest Folio.
  • Multi-task with ease
  • Great customer service
  • Assisted department managers with clerical needs
  • Collected money from gift card sales and fitness center memberships
  • Gatekeeper to GM
  • Marketing Coordinator duties such as maintaining website updates, social media posts, print and digital marketing
  • Worked jointly with vendors for advertising needs


Education
Certificates
Udemy.com & Linkedin.com08/2019

Online Training in Web Development, WordPress Developer, Social Media Marketing, CentOS Linux Administration, Intro to Salesforce


Certificate
USI (Distance Learning) - Evansville, Indiana02/2010 to 04/2010

Intro to PHP


Business Office Admin
Jefferson Community College08/1984 to 04/1985

Completed 28 college credits toward Associates degree

GED
Jefferson Community and Technical College - Louisville, KY1983
Online Courses
Continuing EducationPresently Enrolled

Currently enrolled in online courses to keep up with marketing trends, and WordPress updates.